10 Simple UX Improvements That Will Make Your Small Business Website Generate More Visitors.

Website is a collection of web pages. It provides information, sells products and organizes a business. It is basically a collection of web pages, images, videos and serves many more.

Websites are highly helpful for people. People access information, do their online  shopping, build their career and business through websites.in short, websites enhance daily life by information, communication and entertainment.

PURPOSES OF WEBSITES

When you are running a business and you want growth in it you need a proper website for your products and services. It will give information about your business, increase business sell, create opportunities, a professional email and most importantly you can make money by your website.

UX

UX is basically user experience. When you design some products or brands and user uses those and experiences its proper benefit that is ux.

UX makes the designs easy and enjoyable. If you want your website or business run so fast you have to make it user friendly. Like, if you deliver food for people then you need a fast delivery process and a warm behavior among people. For this they will recall you. People always want their designs to reach their expectations. For this you need a better website. If you have already but its not working out or give you much so you definitely need some improvements and changes in it.

10 SIMPLE UX IMPROVEMENTS

Now we are going to talk about the improvements that you  need to make your website more user friendly. In this guide we will show you 10 simple strategies how you could do it.

1.Practice and Research

While thinking about some changes you need to do some research. This research is about how to improve the user experience of your product and services.

It will help you to find out the problems. You will understand why users are not happy and easy with your design, why couldn’t you engage people.

After researching enough you should practice the development of the design. Practicing and watching good designs will help you to create some useful and beneficial work. For practicing you can set a minimum time period on a regular basis which will broaden up your work. You can prepare a good plan before your design and you can generate new ideas for your designs.

2. Consistency

Consistency is important for good websites. Consistency means font, color, style, spacing, image everything matches together. It seems one is complimenting another and make a good one. It is very helpful to connect one with another.

Like, if you make a website and give different colors, fonts in different pages then users will get confused and demotivated with your design. So it is very important to be consistent in design.

Inconsistencies decrease the qualities of the design. It is very tough to use for the users.

3. Typography

Let’s talk about typography. A good typography in a design makes you feel better. A good knowledge of typography makes your website more valuable. It improves the website’s personality and makes it more user friendly.

There are 4 main categories of typefaces. 

1. Serifs               

2. Sans Serifs

3. Scripts 

4. Decorative

Newspapers, books use their body text serifs. 

Sans serif is a modern typography. Generally used for web design.          

Script typography looks like handwriting. Gifts or wedding cards generally designed by it.

Decorative is best for headlines not for body text.

It will be wise not to mix them up together. They are good to use on a separate basis. 

4. Responsiveness

In the previous period of designing designers only thought about the screen resolution of computers. But now everything is updated and people watch it on various devices. Like mobile, watches, tablets, monitors etc. For this responsive designs has started.

In responsive design you will do a flexible design that fits in every device. If you are trying to reach your goal then you need to make your design responsive. So it is very important.

5. Layouts

Most of the websites use almost the same layout for their designs. Generally people don’t use unique layouts because they are not willing to try some.

But there are so many custom layouts to enhance your design. There have two, three or four column layouts for use. Designers mostly use two column layouts. Basically you should choose a layout which matches your content.

6. Mark Audiences

Make your website more useful by marking the right audiences. While designing a website you must keep it in your mind that who is your audience. You have to ask by yourself that For Whom I Am Designing?

If you want to get the perfect audience you have to design the right thing. Audience will find their desirable product and come to you. For perfect audience you can hit some ideas-

. Clarify your brand

. Be active on social media 

. Advertising your products and services.

7. Clear the Clutter

Your design should be clean, minimalist, good color sense and leaving space. It shouldn’t get messy. Don’t use so many images, animations. Keep white spaces for customers relaxation.

By keeping the design white and minimal, customers can focus on their demands and it creates a good impact in your design.

In a surprising way, clean designs make it easier for customers to reach their demand. It’s a pleasant experience for the customers.

8. Using Buttons[wisely]

Button is a very essential and basic tool in design. Because every user is comfortable to hit a button.

Button in any design should be in good size, in good color balance and in creative design which looks good and works well.

The most common button designs are square shaped with rounded corners. It is easy and eye catchy for every user.

Button is mainly a clickable element that triggers a response when the user activates it.

It makes the apps easy to use. Even it seems simple, designers must think creatively about it.

9. Optimizing speed

Customers want a better service and good experience with you. For this they come to your website. But if it takes too much time to open up your website it is going to be a bad experience for them.

So you need to take care of your slow loading websites. There are many reasons for slow websites.

. For using different fonts

. For using more images

. Poor networking system

. Density of coding

. Too many ads

Try to fix these things and get a faster website for your customers.

10. SEO

Let’s discuss the final and most important thing that is search engine optimization[SEO].It is totally about your website ranking that leads you high. SEO helps users to find your site. For example, by optimizing your titles, you can inform search engines and users about your page’s topic.

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